Expert Cannabis Copywriters to Help Your Brand Shine
Are you looking to spur faster growth for your cannabis business? Do you want to stand out in a crowded medical or recreational market and attract more clientele to your site, shop, or delivery service? Then you need the help of our cannabis copywriter services!
At Content Source, we offer your brand or business the attention and skill of a professional writer who specializes in crafting content and copy for the cannabis industry. We can and will help you write more compelling product descriptions, attention-grabbing blog posts, and persuasive web copy to resonate with your target audiences (or would it be resin-ate?)
Keep reading to find out more about our team can help your marijuana business bloom!
4 Compelling Reasons to Hire a Cannabis Content Specialist
Let’s dive into the specific reasons why you need a cannabis copywriter. We’ll start with what we call the core four. Each is a solid pillar of challenges your cannabis website and digital presence need to overcome.
- Stand out in an increasingly crowded digital marketplace
Both the medical and recreational marijuana industries are booming, which means a whole crowd of other dispensaries, shops, and delivery services are competing for the same customer your site is looking for.
A qualified and insightful cannabis writer can help you elevate your wares above the competition. Through our unique and compelling, personalized content you will better be able to showcase what differentiates your brand over others, even if they offer similar strains.
- Educate and inform your audience about your brand’s benefits
Although cannabis use is widespread, many people are still learning about the benefits of cannabis and its various medicinal purposes. Our cannabis copywriters will help you educate your customers through informative blog posts, full strain guides and product descriptions, and supplemental topics that illuminate the science behind cannabis.
- Build trust and burnish your reputation and value
Trust and strong brand identity are essential for any business, but it’s especially important in the cannabis space. Our expert cannabis copywriter staff will help you go beyond rapport to start cultivating a fervent following from your audience. Do it by having content that is honest, transparent, and authentic about the plant and the products you provide.
- To increase sales and drive visitors to your online presence
At the end of the day, everyone wants to drive sales and scale their business to the next level. A pro cannabis copywriter can help you do just that by creating persuasive marketing materials that encourage customers to buy your products or services.
So if you’re ready to take your cannabis business up a notch, it’s time to invest in the services of a professional cannabis copywriter. With their help, you can grow your business, educate your customers, build trust with your audience, and increase sales.
B2B Writing for the Cannabis Industry Perspective
Whether you need writing for cannabis consumers or are promoting products to ownership and industry insiders, cutting and insightful content is crucial. As former cultivators, budtenders, and dispensary owners, our writers know it is important to understand the unique perspectives of actual working cannabis professionals.
This is an industry that has been stigmatized and criminalized for decades but is now rapidly gaining acceptance and legitimacy. It is important to understand both the working needs of cannabis professionals, as well as the overall topics and matters that matter to marijuana enthusiasts as a culture.
The Evolving Landscape of Cannabis Legality
One aspect of B2B writing for the cannabis industry that sets it apart from other industries is the ongoing changes in the legality of various cannabis products across the United States.
States are changing their medical and recreational marijuana laws on a regular basis, as well as the various provisions governing its use. As B2B content creators, we know our writers have a responsibility to provide accurate information in an evolving legal landscape.
Another crucial consideration when writing for the cannabis industry is nailing the tone. While there’s certainly room for humor and creativity in some types of copy, it’s important to be aware that this is a multi-billion dollar industry with a serious future ahead.
We’re able to vary the tone and approach of our cannabis content depending on your specific audience(s). Writing B2B copy for a dispensary owner’s newsletter to its affiliates may require a more formal tone than a blogger writing strain reviews.
Knowing the Jargon Needed for Technical Cannabis Content Writing
Like any other industry, the cannabis world has its own jargon and even slang terms. B2B writers will need to be very familiar with terms like THC, CBN, CBD, terpenes, yields, and a dizzying array of growing terminology to effectively communicate with their audience.
As we touched on previously, one thing that sets writing for the cannabis industry apart from other industries is the ever-shifting regulatory landscape. Laws governing cannabis use vary from state to state (and even city to city), which means our B2B writers always stay up-to-date on the changes that can impact businesses in the space.
Choosing Content Source for your cannabis industry writing needs couldn’t be easier. We provide flat rate pricing, a complimentary consultation, and an original writing sample written to your specifications.
Whether you need product descriptions or web copy, it’s time to turn things up for your brand and reach more readers, get more traffic, and drive your B2B conversions now!
B2C Content Writing to Make Cannabis Websites Shine
Writing for the B2C cannabis audience means creating a brand narrative and personalizing the content that speaks to your customer base. It means creating a sense of loyalty and educating your consumers on the strengths of your products.
A successful marijuana brand should be all about catering to individual needs and preferences. We can help your clientele feel heard by writing content and promotions that speak to specific interests. The right outsourcing of content needed for your articles, newsletters, and outreach efforts can help bolster loyalty, repeat business, and brand reputation.
What is Your Cannabis Brand Narrative?
Utilizing the power of storytelling in your content can set your brand apart. Offering accounts of real-life experiences and the right anecdotes will help consumers connect on a deeper level and foster a community around your offerings.
We can help make sure your content is in keeping with the brand narrative you specify, or help you develop or improve existing efforts. Let us know the needs of your digital presence, and we’re happy to help with everything from promotional copy to GMB or GBP products and services, to social media posts… let’s get shaping your story now!
Adding a Dash of Cannabis SEO to the Mix
Finally, incorporating sound SEO copywriting strategies into your cannabis content will help increase visibility on search engines and drive traffic to your website or sites.
By helping ensure that your articles and copy include the relevant keywords, optimized meta descriptions, and even correctly formatted internal linking, we can help enhance the overall effectiveness of your cannabis content no matter where it lives.
Get a Complimentary Cannabis Copywriter Consult Today!
We hope you’ve found our guide to the benefits of properly written cannabis content informative and actionable. Stay tuned to Content Source over the coming months for more fresh cannabis copywriting topics, and email any time with your suggestions for upcoming articles.
If you’re serious about finding the right cannabis copywriter services for your business, reach out for a complimentary consultation and unique writing sample today!