Expert Cannabis Copywriters to Help Your Brand Shine
Are you looking to spur faster growth for your cannabis business? Finding it hard to stand out in a crowded medical or recreational cannabis market and attract more clientele to your site, shop, or delivery service?
We know how difficult it can be, and with the changing whims of Google, it can be even more difficult to know the formula for Search success. Enter our expert cannabis copywriter services!
At Content Source, we offer your brand or business the attention and skill of a seasoned professional, writer who specializes in crafting engaging content and copy specific to the cannabis industry. We will help you drive revenue with more compelling product descriptions, attention-grabbing blog posts, and persuasive web copy to resonate with your target audiences (or would it be resin-ate?)
Keep reading to find out more about how Content Source can help your medical marijuana or recreational cannabis business bloom!
4 Compelling Reasons to Hire a Cannabis Content Specialist
From dispensaries to well-known national brands, nearly every public-facing marijuana business needs the right forms of content to grab attention online.
With that being a given, let’s dive into the specific reasons why you need a cannabis content writer and copywriter. We’ll start with what we call the core four.
Each is a solid pillar of challenges your cannabis website and digital presence need to overcome.
1) Stand out in an increasingly crowded digital marketplace
Both the medical and recreational marijuana industries are booming, which means a whole crowd of other dispensaries, shops, and delivery services are competing for the same customer your site is looking for.
Especially for local SEO (and an important consideration for the customers in your area), it can be challenging to know what sorts of content will drive traffic. Not with Content Source. In addition to having an extensive cannabis copywriter background across several writers, we also know SEO, in and out.
We can help you both identify the types of target audiences that will drive business, and provide the SEO-optimized content needed to reach them.
You likely have already seen for yourself that a qualified and insightful cannabis writer can help you elevate your wares above the competition. Through our ability to unique and compelling, personalized content you will better be able to showcase what differentiates your brand from others, even if they offer similar strains or products.
2) Educate and inform your audience about your brand’s benefits
Although cannabis use is increasingly widespread, many people are still learning about the benefits of the plant and its various medicinal purposes. The ideal cannabis copywriter will help you educate your customers through informative blog posts, full strain guides and product descriptions, and supplemental topics that illuminate the science behind cannabis.
At Content Source, we offer that ideal writer. Whether you prefer a lower rate for AI-edited work or an affordable, cost-effective rate for 100% human-written work, our team can cover your needs and help you scale your brand.
3) Build trust and burnish your reputation and value
Trust and strong brand identity are essential for any business, but it’s especially important in the cannabis space. Our expert cannabis copywriter staff will help you go beyond rapport to start cultivating a fervent following from your audience.
Do it by having quality content, that is honest, transparent, and authentic about the plant and the products you provide.
If you have an in-house marketing team, we are happy to follow the content strategy given us to the letter. And if you happen to need advice on content creation, or even specialized keyword research, well we can do that too.
4) To increase sales and drive visitors to your online presence
At the end of the day, everyone wants to drive sales and bring their business to the next level. Our professional cannabis copywriter services will help you do just that by creating persuasive and engaging marketing materials, time and time again.
If you’re ready to take your cannabis business up a notch, it’s time to invest in the services of a professional cannabis copywriter from Content Source. With our help, you can grow your business, educate your potential customers, build trust with your audience, and increase revenue.
B2B Writing for the Cannabis Industry Perspective
Whether you need writing for cannabis consumers or are promoting cannabis brands and products to ownership and industry insiders, cutting-edge and insightful writers is crucial. As former cultivators and dispensary owners, our writers know it is important to understand the unique perspectives of actual working cannabis professionals.
This is an industry that has been stigmatized and criminalized for decades but is now rapidly gaining acceptance. It is important to understand both the working needs of cannabis professionals, as well as the overall topics that matter to cannabis businesses and marijuana enthusiasts as a culture.
At Content Source, we consider our work for the cannabis space to be central to our identity, just as it is for you.
The Evolving Landscape of Cannabis Legality
One aspect of B2B writing for the cannabis industry that sets it apart from other industries is the ongoing changes in the legality of various cannabis products across the United States.
States are changing their medical and recreational marijuana laws on a regular basis, as well as the various provisions governing its use. As B2B content creators, we know our writers have a responsibility to provide accurate information in an evolving legal landscape.
Speaking Directly to the People of the Plant
Another crucial consideration when writing for the cannabis industry is nailing the tone. While there’s certainly room for humor and creativity in some types of copy, it’s important to be aware that this is a multi-billion dollar industry with a serious future ahead.
We’re able to vary the tone and approach of our cannabis content depending on your specific audience(s). Writing B2B copy for a dispensary owner’s newsletter to its clients or affiliates may require a more formal tone than a blogger writing strain reviews.
No matter the voice (or persona) you need to reach, we will write compelling copy to achieve your goals.
Knowing the Jargon Needed for Technical Cannabis Content Writing
Like any other industry, the cannabis world has its jargon and slang terms. B2B writers will need to be very familiar with terms like THC, CBN, CBD, terpenes, yields, and a dizzying array of growing terminology to communicate with their target audience effectively.
As we touched on previously, one thing that sets writing for the cannabis industry apart from other sectors is the ever-shifting regulatory landscape. Laws governing cannabis use vary from state to state (and even city to city), so our B2B writers always stay updated on the changes that can impact businesses in the space.
Choosing Content Source for your cannabis industry writing needs couldn’t be easier. We provide flat rate pricing, a complimentary consultation, and an original writing sample written to your specifications.
Whether you need product descriptions or web copy, it’s time to turn things up for your brand and reach more readers, get more traffic, and drive your B2B conversions now!
B2C Content Writing to Make Cannabis Websites Shine
Writing for the B2C cannabis audience means a brand voice, creating a brand narrative and personalizing the content that speaks to your customer base. It means creating a sense of loyalty and educating your consumers on the strengths of your products.
A successful marijuana brand should be all about catering your message to individual needs and preferences. We can help your clientele feel heard by writing content and promotions that speak to specific interests. The right outsourcing of content needed for your articles, newsletters, and outreach efforts can help bolster loyalty, repeat business, and brand reputation.
We are also adept at working on email marketing campaigns, radio ad scripts, introductory videos, logos, and other forms of creative cannabis content that help your brand define itself in a crowded niche.
What is Your Cannabis Brand Narrative?
Utilizing the power of storytelling in your content can set your brand apart. Offering accounts of real-life experiences and the right anecdotes will help consumers connect on a deeper level and foster a community around your offerings.
We can help make sure your content is in keeping with the brand narrative you specify or help you develop or create content to improve existing efforts. Let us know the needs of your digital presence, and we’re happy to help with everything from promotional copy to GMB or GBP products and services, to social media posts… schedule a complimentary consult now and let’s get started shaping your story!
Adding a Dash of Cannabis SEO to the Mix
As we touched on previously, incorporating sound SEO copywriting strategies into your cannabis content will help increase visibility on search engines and drive traffic to your website or sites.
By helping ensure that your articles and copy include the relevant keywords, optimized meta descriptions, and even correctly formatted internal linking, we can help enhance the overall effectiveness of your cannabis content no matter where it lives.
Going further we feel it is important to reiterate on the importance of local SEO. At Content Source, we have found that exceptional location pages alongside rock-solid landing page copy will often be the bedrock of success for marijuana businesses.
If you want to attract clientele in your area, you have come to the right place.
Get a Complimentary Cannabis Copywriter Consult Today!
We hope you’ve found our guide to the benefits of quality, properly written cannabis content informative and actionable. We invite you to stay tuned to Content Source over the coming months for more fresh cannabis copywriting topics and feel free to email us any time for spec quotes or custom work.
If you’re serious about finding the right cannabis copywriter services for your business, reach out for a complimentary consultation and unique-to-you writing sample today!
